Marketing director & creative lead.
Based in Austin, I plan campaigns, lead creative teams, pitch the work, watch the budget, and occasionally pick up the camera.
Almost a decadein marketing + creative
A few projects
I'm proud of.
I've worked across financial services, education, healthcare, nonprofits, and public-sector campaigns. Open a project for a quick read.
Key Ideas Website
A full website redesign built around clearer services and stronger search visibility.
Key Ideas Website
I led the redesign of keyideas.net, restructuring the site, sharpening the messaging, and building out the SEO foundation across its core pages.
Austin Speech Labs — Tom's Story
A documentary story I conceived, shot, and edited.
Austin Speech Labs — Tom's Story
I developed the idea and shaped Tom's story around his recovery after a stroke, then handled the cinematography and edit for the finished film.
Firstmark Credit Union
Brand and campaign work for a community credit union.
Firstmark Credit Union
Strategy, messaging, and creative direction for a financial institution serving South Texas.
10% donation lift
Emmy-nominated cinematographyArc of Their Lives
The documentary campaign that earned me a regional Emmy nomination for cinematography.
10% donation lift
Emmy-nominated cinematographyArc of Their Lives
Stories featuring people with intellectual and developmental disabilities and their families, shaped for fundraising and awareness. My cinematography on the campaign received a regional Emmy nomination.
Reflection of You
A campaign about identity, recognition, and belonging.
Reflection of You
Campaign strategy and creative across film and digital, built around people seeing their own lives reflected in the work.
Compassionate USA
A national campaign built for local participation.
Compassionate USA
Brand activation, content, and practical tools that communities could use without losing the central idea.
This Is Marlena
A first-person story, kept personal.
This Is Marlena
Narrative development, production, and editorial work centered on Marlena’s own voice.
Youth Policy SA
Making civic work easier to understand and act on.
Youth Policy SA
Audience research and digital communications designed with young people in mind.
I'm often behind
the camera, too.
I shoot, edit, produce, write scripts, and occasionally animate. The label on each video says what I actually did.
Shot + edited
UP Partnership — City & Government
Play aboveShot + edited
Palo Alto College — 40th Anniversary
Play aboveShot + edited
Alamo Colleges — Árbol de la Vida
Play aboveShot + edited
Key Ideas — There Is Glory in Our Story
Play aboveShot + edited
Austin Speech Labs — Tom’s Story
Case studyShot + edited
Good Skin Knowledge — A Story That Travels
Case studyShot + edited
UP Partnership — Dual Credit Campaign
Case studyState of the Sector: The Musical
Case studyUP Partnership — The Path
Play aboveMotion + Animation Collection
Key Ideas Social Content
Selected camera work
Shot and aerial cinematography. Editing by others.
Restore Tech AcademyCinematography + drone
AAD — 2023 President’s GalaCinematography + drone
HSC — Just Pay Highlight 2026Cinematography + drone
TPR — Dr. Hill Honoree VideoCinematography + drone
The Witte — Staying AliveCinematography + drone
Texas A&M–San Antonio — Dream MakersCinematography + drone
The Arc of San Antonio — A Game for LifeCinematography + drone
My process is
pretty simple.
Before we make anything, I want to know who it's for, what's getting in the way, and what would make someone pay attention.
Do the homework
Audience, market, and competitor research; performance data; and the client conversations that usually reveal the real problem.
Make a useful plan
Positioning, messaging, campaign strategy, channel choices, budgets, and a clear brief the team can actually work from.
Stay close to the work
Creative direction, production, vendors, schedules, reviews, and delivery. I like leading the team without disappearing from the making.
The filmmaker with an accounting degree.
It sounds like an odd combination. It's also why I'm comfortable moving between the story, the budget, the client, and the work itself.
At Key Ideas, I lead brand, marketing, and content strategy across nonprofit and commercial work. Projects span video, web, SEO, social, paid media, print, and photography.
Before and alongside that role, I directed and produced more than 100 commercial, documentary, nonprofit, and branded projects. English and Portuguese are fluent; Spanish is conversational.